Healthy Certified Gyms Win More Members
Cleaner air doesn't just feel better - it delivers better results and stronger profits.
Every year, gyms experience average membership turnover rates of 40%.
For a gym with 1,000 members and a $50 monthly fee, that churn is $240,000 in lost revenue annually. One of the top reasons members don’t return?
Cleanliness perceptions.
Your facility’s air may look clean, but it’s full of viruses, volatile organic compounds (VOCs), CO₂, dust, mold spores, and odors. The result?
Uncomfortable workouts, higher risk of illness transmission, and a lack of trust from your members—especially first-time gym goers, who now make up 40% of new signups and expect more transparency than ever.
Poor Air = Poor Retention
Stop the churn.
Investing in your gym’s air quality isn’t just about health—it’s smart business. Member retention strategies can increase profitability by up to 95%, and 79% of members say facility cleanliness directly impacts their decision to renew.
First impressions matter, and air quality is a significant part of it. In a competitive market, gyms that visibly prioritize clean, healthy air stand out, and members are willing to pay more for it.
Using ThinkLite Air solutions helps you:
- Attract more members- the average cost to acquire a new gym member is $60-$120.
- Retain more members- new members cost 5-7X as much as retained members.
- Create a premium experience worth returning for- 34% of members say they are willing to pay more for a gym with better amenities.
Members Want To Be Healthy
When air quality is bad, performance suffers.
Your members come to push their limits, not get sick or have an inferior workout. But poor ventilation and heavy occupancy lead to negative outcomes.
Higher CO₂ levels reduce stamina and energy
High CO₂ reduces oxygen availability, causing shortness of breath, headaches, fatigue, and reduced stamina and focus, especially in active spaces like gyms.
Increased risk of infectious disease transmission
Pathogen-containing droplets are exhaled during heavy breathing workouts and linger in the air for hours. You emit 5X as many chemicals from your body while working out.
Allergy flare-ups and long-term breathing problems
Dust particles from weight training machines, rubber mats, metal plates, dumbbells banging together, and even other people’s dead skin produce particulate matter, causing these issues.
82% of gyms exceed VOC limits
In gyms, frequent cleaning can lead to high VOC levels, triggering headaches, dizziness, irritation, and long-term organ damage.
Mold. Mildew. Maintenance Costs.
Poor ventilation creates a ripple effect.
From locker rooms to yoga studios, many gyms operate in high-humidity spaces with minimal airflow. The result?
Mold and mildew growth
Increased odor complaints
Gym equipment corrosion
$450 to $1,500 per year in HVAC repair costs
$10K–$45K in HVAC replacement costs due to long-term air system damage
You’re not just protecting member health—you’re protecting your facility.
Clean Air: The New Competitive Edge Amenity
And your competitors are getting it.
Today’s members are more informed—and more selective. They understand that air quality directly impacts their health, recovery, and performance. That’s why more gyms are prioritizing clean air as a must-have, not a nice-to-have.
Stand out with Healthy Certified Gym status, a powerful marketing asset that demonstrates your commitment to member wellness and sets your brand apart in a competitive market.
Our Industry-Leading Gym IAQ Solutions
Three essential products. One complete solution.
Flair Indoor Air Quality Monitor
Real-time insights to keep your gym healthy, safe, and performing at its best.
Purilux LED Air Purifier
Powerful, ceiling-mounted air purification and lighting in one discreet unit.
ICON M Air Healer
Powerful, portable purification for large, high-traffic fitness spaces.
Get Healthy Certified Gym With Advanced Air Monitoring And Purification Solutions
Contact us to learn more
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